We at ELK Sports are a team of enthusiastic young people passionate about sports. We see sports as a medium to unify people. We believe in the freedom of expression and that sport gives every person that freedom to be what he/she wants to be.The name of the company is derived from the animal Elk, which is the animal of freedom. We, a group of IIM and NIFT graduates have started this company with a dream to build a sports brand that India can be proud of. Within the first couple of months, our business has been recognized by IIM Ahmedabad and Kerala Startup mission for business innovation in the field of sports.